News

Pure proud to sponsor Employer of the Year category at EDP Business Awards

We are delighted to be sponsoring the Employer of the Year category at the Eastern Daily Press (EDP) Business Awards 2016.

Having sponsored the EDP’s Best Employer award for the last three years, we were proud to be asked to sponsor the newly-named Employer of the Year award for 2016. We have always chosen to support the employer-focussed categories because this is the area we have the greatest affinity with.  At Pure, we work to support local organisations in sourcing, developing and retaining top talent to help achieve organisational growth. We want to celebrate the companies which are achieving success by putting employees at the heart of the business.

The Employer of the Year award will recognise organisations that are demonstrating a clear vision of what attracts new employees and keeps existing teams motivated and engaged.

Lynn Walters, co-founder and Director of Pure, said: “ A business that grows their people inevitably will grow and develop their business, and the winning entry will have this mind-set at its heart. It will be a business with an evolving culture of improvement, open to feedback, and introducing new ideas and initiatives to grow the business and its people.”

As part of the judging panel, we will be looking for the employers who are engaging on an individual level with their teams to increase the effectiveness of their organisation.

The short-listed organisations will need to provide evidence of their employee engagement strategy including some of the following elements : personal development opportunities for staff; strong communication; innovative ways of recognising, rewarding and thanking staff; empowering its team to make a difference for a charity or their local community; flexible working and staff wellbeing; diversity and openness to feedback; and truly living their values.

We are encouraging local organisations to take the time to enter as there are numerous business benefits to be achieved by entering awards. For additional inspiration take a look at why we believed Naked Wines, winners of the previous Best Employer category at last year’s awards, proved to be such an inspiring example of exceptional employee engagement.

Overall, the EDP Business Awards are a celebration of the dynamism and success of the Norfolk economy and we are proud to be a part of this event. To enter and put a spotlight on your organisation as one of those contributing to the county’s success, visit the awards website. Entries need to be submitted by midnight on Sunday 31st July and the winners will be announced on Thursday 3 November at the Norfolk Showground.