The UK job market in 2025 presents a unique opportunity for employers. According to the KPMG and REC UK Report on Jobs for April 2025, total labour supply has increased at the sharpest pace since December 2020, giving businesses access to a broader talent pool than they've seen in years. However, candidates are being more selective, prioritising job satisfaction as well as higher pay, which means organisations need to be more strategic about how they attract, assess, and retain talent. To succeed in this environment, organisations need more than traditional recruitment support – they need strategic partnership that helps them navigate the abundance of choice whilst positioning themselves as employers of choice. Pure Partnerships deliver exactly this through four key strands designed to help you navigate current market conditions whilst building a competitive advantage.