For midsenior professionals in accountancy, HR, marketing, office roles and engineering across the East of England, aligning your CV and LinkedIn is strategic. Recruiters and hiring managers in Cambridge, Norwich, Ipswich and surrounding towns scan profiles quickly; a concise CV and an optimised LinkedIn profile improve visibility and convert applications into interviews.  1. Define each tool's purpose CV A concise, rolefocused document tailored for each application. It is the formal record used in selection and interviews — two pages max for midsenior UK roles.  LinkedIn A discovery and networking platform that showcases broader expertise, thought leadership, local connections and professional personality. It helps recruiters find and validate you.