Pure achieves prestigious Investors in People Gold status

Professional recruitment specialists Pure has been awarded an Investors in People Gold Award. Described as an achievement of ‘world-class best practice’, IIP Gold is only given to organisations who can demonstrate excellence in developing and supporting staff to achieve high performance.

Investors in People is an internationally recognised accreditation held by more than 30,000 organisations across the world, but only 1.5% of these achieve the prestigious Gold award. Pure was first awarded the Gold standard in 2016 and following another assessment, it has been awarded the top accolade for another three years.

The leading recruitment organisation, which has offices in Cambridge, Norwich, Ipswich, and Chelmsford, was described as a ‘growing, forward-thinking company that prides itself on being a values-led organisation in a market where by far the majority are financially led’. The assessors described how people choose to work for Pure because of this approach and enjoyed the working environment created by the Executive team, and original founders, Gill Buchanan, Ian Walters and Lynn Walters.

Gill Buchanan, Chief Operating Officer at Pure, said: “This is a fantastic achievement and a highly desirable accreditation for businesses to hold. We’re extremely proud of this external recognition of the fact we like to do things differently and our ongoing focus on our company values, which are all based around making Pure a rewarding and positive place to work. We have created a supportive environment where people work flexibly, a culture of teamwork is fostered, and we are passionate about ensuring all our team are fully engaged to go the extra mile for our clients and candidates alike. Our focus is on establishing long-term relationships as trusted advisors and our targets are focused on outcomes rather than making a quick return.”

Organisations are only awarded the Gold status following assessments in all aspects of people development, communications, and engagement, through employee surveys, interviews, and observations.

Pure was founded in 2002 and specialises in Accountancy, Financial Services, IT, Human Resources, Marketing and Office Support recruitment solutions at all levels, including board level appointments through its specialist Executive division. As well as its values-led approach, the Investors in People assessors highlighted Pure’s strengths in open and transparent communication, the encouragement of innovation and its reward and recognition schemes which ensure everyone feels appreciated and valued for their hard work.

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