With support from other businesses across Norfolk, the Norwich team at professional recruitment specialists Pure has helped to make Christmas a little brighter for 100 disadvantaged children this year.

The Pure team has collected 100 shoeboxes filled with gifts and essential items which will now be distributed to children in need around the world as part of Operation Christmas Child, an initiative by charity Samaritan’s Purse.

Colleagues at Pure filled shoeboxes with special toys and gifts, essential hygiene items, stocking fillers and school supplies, to create festive packages suitable for children ranging from two to 14-years-old. They also ordered extra shoeboxes from the charity and encouraged other businesses across Norfolk to get involved, inviting them to collect and drop off filled shoeboxes at the Norwich office or collecting boxes directly from local organisations. 

Joseph O’Sullivan, Senior Manager of Pure’s Norwich Office, said: “This is the second year our team has chosen to support Operation Christmas Child. The shoeboxes may seem like a small gift, but they will have a big impact on children who may not receive anything else this Christmas. They don’t just contain fun, festive toys they might not otherwise have received, but also much needed hygiene items and essentials which many of us would take for granted. I’d like to thank all the local business people who have once again helped us to support this charity initiative.”

The 100 shoeboxes have now been passed to Samaritan’s Purse. The charity will deliver them to children around the world this Christmas, including communities in need in countries across Africa, Eastern Europe and Central Asia.