Pure has played a part in a new Guinness World Record attempt by supporting The Blossom Charity’s record-breaking fashion show.  

The 30-hour fashion show, held on Friday 13th October and Saturday 14th October, aimed to break the current world record for the longest ever fashion show. Divided into 15 sets of two-hour shows, the fundraising event took place at Woolverstone Hall near Ipswich and was organised to support The Blossom Charity’s work in East Anglia. The charity, based in Thornden near Eye, helps to empower women and inspire confidence through coaching, mentoring, makeovers and style consultancy.

The Gold Shows, which took place between 5pm and 11pm on Friday 13^th October, were sponsored by Pure and team members including Executive Director Lynn Walters took to the catwalk to model some of the beautiful clothes being showcased. Lynn was one of many well-known local personalities to support the fundraising event alongside other business leaders from the Eastern region including Adnams CEO Andy Wood and Minnie Moll, joint Chief Executive at the East of England Co-op.

The Blossom Charity helps women in a variety of different ways, from helping to improve confidence and build new skills through to supporting them to launch a new business or to tackle the ongoing challenges of running their own business. Pure has collaborated with the charity, and its founder Bridget McIntyre, on several initiatives including its Women’s Leadership Programme. Alumni from the programme, which helps women to strengthen their leadership skills, also took to the stage as models during the shows including Jenna Ackerley, Director at Suffolk-based Events Under Canvas.  

Find out more about The Blossom Charity