The Guided Bus Way

Congestion on the A14 has long been a cause of much debate and was brought into the spotlight in November when the Chancellor of the Exchequer announced the A14 extension is now a primary project for the government.

The Cambridge guided busway (GBW), opened in August 2011 to ease the commute and encourage more people onto public transport, and it would seem this has created more benefits to the city. A recent survey shows that it has opened up the area in which locals look for jobs.

The survey, conducted by Pure Resourcing Solutions, showed that 66 per cent of those asked said the addition of the busway meant they would consider travelling further for a job opportunity.

But despite that, only 25 per cent have used the bus instead of their existing method of transport, with 42 per cent intending to use it in the future.

Mark Wishart, consultant at Pure Resourcing Solutions in Cambridge has been using the guided busway since its launch in August and urges more commuters to consider it.

"I use the busway regularly and it's made getting to work much easier. Driving on the A14 from my home in St. Ives can take anything from 20 minutes to an hour depending on traffic. With the GBW I know it won't take any longer than 15 to 20 minutes, so I know I won't be late to work because of congestion."

The GBW opened on 7 August and runs from Huntingdon via St Ives to Cambridge.

Only 25 per cent of those surveyed said using the busway saved money on travel, but Mark believes it's an ideal alternative, particularly for those who don't drive.

He said: "While the cost of living is so high and many choose not to run a car or don't drive, the busway is a reliable and easy way to get in and out of Cambridge, essential when you're working or job hunting."

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