Pure’s ongoing support for Norfolk cancer charity Big C

Pure is marking four years of working with Big C, providing both recruitment and fundraising support for the charity which works to improve the lives of those affected by cancer in Norfolk and Waveney.

As professional recruitment specialists, Pure has a strong track record of supporting charities and not-for-profit organisations across the Eastern region with talent recruitment and through its Charity Leaders Forum. As a socially responsible business, it is also committed to supporting local charities which are making a difference to people’s lives. Pure’s ongoing relationship with Big C is a great example of how both aspects have come together to form a long-term partnership.

Since 2015, Pure’s Norwich team has supported Big C to recruit 19 new employees as the charity continued to grow and expand. Claire Bush, the Senior Consultant at Pure’s Norwich office, said: “We have recruited a wide variety of roles across the Big C. The roles may all be different, but they each play an integral part in the ongoing success of the charity and in it continuing to make a positive impact. That is why we are always committed to finding not only high-calibre candidates but those who are a great overall match for the organisation’s culture and values.”

Having worked closely with Big C on its recruitment needs, the Norwich team also pledged to support the charity through all its fundraising during Pure’s 2017/18 financial year. Together they raised over £3,000 for the organisation with activities including Pure’s annual charity quiz night for Norfolk businesses and fundraising bake sales.

Claire added: “Each year our team chooses a charity they would like to support. Having worked closely with the team at Big C for its recruitment needs, and found out more about its fantastic work, it was no surprise the team picked it as our annual chosen charity as well. It is an exceptional organisation, based on our doorstep, and one we are incredibly proud to support.”

Ruben Davis, the senior recruitment consultant at Pure, even went the extra mile and took part in a 160ft bungee jump at The Forum, organised by Big C and the UK Bungee Club to raise money for the charity.

Ruben said: “I have had a couple of family members who have been affected by cancer so when the opportunity came up to do the bungee jump, I knew I had to challenge my fear of heights to help raise money for a cause close to my heart. Being able to support a local charity which helps people affected by cancer in our region was very important to me.”

The Big C has recently celebrated the opening of its newly refurbished Big C centre at the Norfolk and Norwich University Hospital. The fresh new look helps to maintain and enhance the home-from-home, welcoming and calm environment where people can seek support and advice and find a calm space to retreat to within the medical setting. The makeover was made possible through charity fundraising, including by Lilac (Ladies in League Against Cancer), a fundraising group which raises funds for Big C. This centre, along with the charity’s other centres across Norfolk and Waveney, is used by thousands of people affected by cancer every year and provide valuable information about diagnosis, treatments, side effects and recovery as well as emotional help and support.

To find out more about The Big C, visit

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