How the Best Employers survey can help organisations to attract and retain talent

The culture of your workplace has a significant impact on your ability to attract and retain talented people, a key element to achieving business growth. It affects your employer brand and influences people’s perception of coming to work for you. It’s also crucial for staff retention, as employees will look to escape a toxic culture.

Furthermore, a good understanding of your culture will enable you to hire with cultural fit in mind, helping you to find those who will thrive in your organisation and prevent costly recruitment mistakes.

The Best Employers Eastern Region survey provides employers with a free, effective way to understand more about their organisation’s culture.

It also identifies any potential development opportunities for creating a workplace which is attractive to both current employees and to up-and-coming talent. Start your Best Employers Eastern Region journey now.
Here’s just some of the valuable insights you can expect to receive.

Clarity of vision

Are your employees aware of the aims and objectives of your organisation? A recent report found that only 42% of employees knew their organisation’s vision, mission and cultural values.  If employees are working without any real understanding of these elements, it is likely people will be pulling in different directions and not working together towards a collective vision.  

Motivation levels

The more motivated your employees are, the more likely they are to go the extra mile. However, it’s important to recognise what motivates people as individuals, rather than trying to second guess what would work for everyone. A culture and engagement survey can help employers gain the insights needed to assess this. 

Organisational learning

New generations entering the workforce have created a shift in employee needs and motivations. Is your organisation successfully maintaining a culture which remains attractive to an evolving workforce? Are there any long-held misconceptions which need addressing? For example, is there a culture of long hours because people believe those who arrive early and stay late are seen to be the hardest workers?

Employee engagement

The importance of gaining an insight into your current levels of employee engagement, and identifying any areas of improvement, should never be underestimated. Evidence shows that businesses with an engaged workforce have 40 per cent less staff turnover. Engaged employees will also be stronger advocates and help protect against the reputational risks associated with poor service levels or product quality.


Is there an open and honest communication culture? Do senior managers trust employees and share information at the earliest opportunity? Providing transparent information and giving employees a voice are two key enablers of employee engagement. Effective internal communications are also essential in keeping staff engaged in the organisation’s developments.

Leadership style

Is your senior leadership team fostering a positive work environment or a negative one? A successful workplace culture needs to have a clear commitment from the top and should be led by example. Employers also need to make sure that managers are effectively equipped to provide ongoing performance management which will help each employee to thrive.

Team work

Does your organisation have a culture where people respect and support each other? In today’s multigenerational workforce it is becoming increasingly important to ensure each generational group respects each other’s unique talents. A successful culture will be based on employees sharing their knowledge across age groups and a sense of teamwork which spans the generations.


Innovation is essential if you want to stay ahead of the curve in your industry. Do your employees believe they are able to contribute ideas? They could provide creative solutions for new ways of working which will improve customer satisfaction and increase income.

Learning and development

Do employees have a clear understanding of their career and progression path?  Offering development opportunities is an important element of employee engagement. It motivates existing employees and helps employers to create an effective progression pipeline. It also promotes the organisation as a place where new recruits will be supported to reach their full potential.

Employee well being

Happy, healthy staff are more engaged and productive and employers benefit from reduced absenteeism. How do your employees view their work-life balance? Are any employee wellbeing programmes working effectively? A healthy culture relies on helping employees to strike the delicate balance between work and home life so they can effectively manage their careers, stay healthy and continue to feel engaged. 

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Written by

Lynn Walters

Lynn is a founding Director of Pure and leads Pure Executive. She has over 25 years’ experience recruiting for executive appointments, and helps east of England-based businesses with senior management and board-level recruitment. Lynn also leads our Best Employers Eastern Region initiative and Women’s Leadership Programme, both of which help companies and people develop.

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