Salary£0 - £60000 per annum
Pure are recruiting for an experienced PPC Manager to join this entrepreneurial business based in Romford. Looking for an innovative, forward thinking and motivated individual, this is an exciting opportunity to add immense value to the company's current PPC activity. Working alongside the wider marketing team the Senior PPC Manager will have the opportunity to influence the entire PPC journey on site, from click through to conversion. Your focus will be on driving acquisition, generating enquiries and increasing call volumes, supprtiing the company to acheive their ambitious growth plans.

Duties include:
- Design, launch and manage PPC campaigns across various platforms
- Drive profitable growth, market share and brand awareness through paid search campaigns
- Report, analyse and interpret data to understand performance, what is impacting performance and what can be done to influence it
- Work with the content team to ensure landing pages are effectively optimised
- Identify patterns in customer behaviour and segments and communicate these insights
- Managing, testing and optimising keywords, ad text, position and landing pages
- Ensure PPC activity is aligned with the overall marketing and sales strategy
- Compile accurate, transparent and insightful reports on a regular basis
- Continuously evaluate performance and optimise campaigns to reach maximum ROI
- Keeping up to date with industry knowledge, development, tactics and strategies

Essential Skills & Experience
- Demonstrable experience of managing successful paid search and paid social campaigns
- Experience or knowledge of lead generation websites
- Extensive hands on bid campaign management experience and strong knowledge of best practice techniques
- Experience in campaign execution from end to end
- Ability to build and monitor campaigns on a variety of PPC platforms
- Experience of campaign planning, search optimisation and web performance monitoring software
- Familiar with Bid optimisation tools

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Kelly Earl

Marketing & Digital team

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