Marketing and Sales ExecutiveReference: J50385
Sales Support; Provide brand guardianship of materials for submission or presentation to prospective clients to ensure consistency and invest in the perception.
- Proposals (brief creative from strategic understanding, formulate document structure and ensure appropriate tone of voice used throughout)
- Pitches (create Powerpoint slide decks relevant to the specific pitch)
- Management of lead generation (agency)
- Case Study preparation
Data; Business success is largely built upon the foundation of solid data to facilitate client communication and accurate prospecting.
- Managing external lead generation agency CSQ, monitoring progress, providing information and assets.
- Managing Workbooks CRM, and current program of cleansing with internal personnel.
Awards, Communications & PR; Communications are fundamental to healthy client relationships and influencing the market - need to be seen to be current and leading.
- Prepare awards submissions, be present at awards events, handle resulting PR.
- Communications and PR, client and corporate good news distribution internally and externally (newsletters, email comms, case studies) using tools such as Mailchimp.
Events; Organisation, administration and attendance at key events establishing authority in the market and positioning as thought leaders as well as providing opportunity to establish/grow relationship and connection with prospects and clients with repeat business. Preparing presentations for delivery at events.
Social Media; Social media output provides us with a free communications channel for consistent broadcast raising brand awareness, demonstrating creativity and personality, and reaching an organic audience beyond our own network.
- Creation, curation and scheduling of posts for Facebook, Twitter, LinkedIn
Websites; Ensuring our own online presence is current and provides a good user experience is an important first-line' for prospects visiting for validation.
- Management of content and maintenance of webpage and ecommerce.net.