Head of Digital and Trade MarketingReference: J50772
The successful candidate will come from a product focused B2B environment and be confident in both creating strategy as well as being hands on and delivering day to day marketing activity.
* Create and deliver a multi-channel marketing strategy, with a strong focus on developing digital presence
* Support the delivery of a new website, maximising exposure and opportunities and growing online sales
* Work closely with the sales team to support them in the delivery of their objectives by creating first class on and offline marketing materials
* Propose new channels to include events and exhibitions, focusing on potential ROI
* Manage one member of staff
* Report on ROI and the impact of marketing activities
* Oversee the production of the catalogue
This is a non-exhaustive list as this role will give the successful applicant the opportunity to really shape and drive marketing within the business. You will be resourceful, hands on and commercially focused.